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Inside Engadget: Insights Into the Popular Web Magazine

November 20th, 2006 |
Inside Engadget: Insights Into the Popular Web Magazine

Peter Rojas, co-founder and editor-in-chief of Engadget tells Jennifer Jones all about his publication — why he started it, what makes it unique in the blogosphere and what the best way is to contact him and his reporters. Engadget offers [See the full post…]

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Venture Capitalist’s Success Using Social Media

November 12th, 2006 |
Venture Capitalist’s Success Using Social Media

Pascal Levensohn, founder and managing director of Levensohn Venture Partners, discusses with Jennifer Jones how his firm uses blogging and podcasting to educate its audiences. Blogging at www.pascalsview.com since January 2005, Pascal finds that he has built deeper, stronger relationships [See the full post…]

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Social Media Brand Intelligence

November 6th, 2006 |
Social Media Brand Intelligence

Bradley Silver, CEO of BrandIntel, the leader in analyzing consumer published content to advance decision making for brands, talks with Jennifer Jones about the ways corporations can determine the content of social media conversations. Looking back at what was said [See the full post…]

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Survey: MarketingVoices Wants to Know What You Think About The Show

November 2nd, 2006 |

We want to know what you think about MarketingVoices. Please help us by taking the survey. Thank you, Jennifer Jones Click here for transcript.

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How to Best Reach Bloggers with Your Corporate Message

October 22nd, 2006 |
How to Best Reach Bloggers with Your Corporate Message

Companies today are wondering about the best way to reach the blogging community with their corporate message. Marketing Voices host Jennifer Jones speaks with Steve Broback, the founder of the Blog Business Summit about the best practices for talking to [See the full post…]

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Seagate’s Social Media Strategy: Doing It Right

October 15th, 2006 |
Seagate’s Social Media Strategy: Doing It Right

Seagate Technology’s James Druckrey, senior vice president and general manager, branded solutions speaks out on how Seagate is viewing social media. He speaks to Jennifer Jones about why the company decided to set up a social media budget, what social [See the full post…]

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IBM Social Media Team in NYC Discuss the Future of Podcasting

October 11th, 2006 |

IBM’s mainframe team recently did an experiment on YouTube with branded entertainment. IBM podcasting really hit the mark with the developerworks group. The group goes into detail about their corporate blogging and podcasting guidelines.

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ELEMENTS OF INFLUENCE: Making Plays in Social Marketing?

October 9th, 2006 |
ELEMENTS OF INFLUENCE: Making Plays in Social Marketing?

Alan Kelly, CEO and founder of The Playmaker’s Standard, LLC and newly minted author of the book called the Elements of Influence suggests to MV host Jennifer Jones that what social media lacks is a coherent vocabulary/lexicon and ultimately playmaking [See the full post…]

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Tips to Make a Blog Read Better

October 2nd, 2006 |
Tips to Make a Blog Read Better

Getting a blog to be read by the blogosphere is imperative for its success. But how do you make that happen? Rand Fishkin, CEO and Co-Founder of SEOmoz tells Host Jennifer Jones the top five tips for greater blogging visibility.

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WIKI WISDOM: Tips from a Social Media Maven

September 25th, 2006 |
WIKI WISDOM: Tips from a Social Media Maven

Giovanni Rodriquez formerly the most senior social media guru of Eastwick Communication is out on his own now and offers great tips on how to use a WIKI for corporate marketing. Jennifer and Giovanni discuss best practices in WIKIS for [See the full post…]

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Mobile Marketing: Blogging at DotMobi

September 17th, 2006 |
Mobile Marketing: Blogging at DotMobi

dotMobi is dedicated to delivering the Internet to mobile phones. Google is one of their investors and they are viewed as a company to watch. CEO Neil Edwards and Jennifer Jones discussed how dotMobi is using blogging to educate customers [See the full post…]

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Setting Up The Blog: Insights from Six Apart

September 14th, 2006 |
Setting Up The Blog: Insights from Six Apart

The benefits of blogging are evident to marketing professionals but how to set up the blog can seem foggy to many. Michael Sippey, General Manager TypePad for Six Apart the premier blogging service for professionals and small business explains how [See the full post…]

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The King of Blogging Speaks

September 4th, 2006 |
The King of Blogging Speaks

Now with PodTech as Vice President of Media Development, Robert Scoble entertains listeners with his insightful stories and perspective on blogging today. Delving into the world of corporate blogging, Scoble explains why companies should start blogging, and what its benefits [See the full post…]

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Building Corporate Brands Through Podcasts: “MASTER OF IT” series is successful

Building Corporate Brands Through Podcasts: “MASTER OF IT” series is successful

Podcasts are perfect as marketing tools used to increase awareness for a company. Jennifer speaks with Greg Ness, vice president of corporate marketing of Blue Lane Technologies, who created Juniper’s well known Master of IT podcast series in his previous [See the full post…]

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Corporate Blogs: Their Use In Marketing Strategy

Corporate Blogs: Their Use In Marketing Strategy

Debbie Weil, Author of a newly published book called The Corporate Blogging Book discusses with host, Jennifer Jones how blogs are used for marketing to develop greater thought leadership, stronger community building and better customer relations. Debbie is a well [See the full post…]

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Social Media Transforming Public Relations

Social Media Transforming Public Relations

Steve Rubel, Edelman Public Relations (www.edelman.com) Senior Vice President and blogger: Micro Persuasion www.micropersuasion.com discusses the impact of social media on the practice of public relations. Rubel states that some of the practices of public relations are becoming obsolete and [See the full post…]

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Podcasting Power: Intel’s Innovative Use of Social Media

July 31st, 2006 |
Podcasting Power: Intel’s Innovative Use of Social Media

Bill Kircos, Consumer and Enterprise Communications Manager of Intel, explains how Intel’s passionate personalities and experts use podcasting to share stories about Intel’s newest technologies. Kircos discusses how social media has recalibrated the perception of Intel’s brand. More Marketing Voices

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Video: ‘How to Make Money on the Internet’ with Dave Winer

Video: ‘How to Make Money on the Internet’ with Dave Winer

At Gnomedex, blogging, RSS, and podcasting pioneer looks back on the past and ahead to the future, given the evolution of Internet, computing, and the new economics of decentralization. In a world shifting towards user-driven ideation, Winer envisions creativity as [See the full post…]

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What’s Hot; What’s Not for Venture Investing in Social Media today

What’s Hot; What’s Not for Venture Investing in Social Media today

Sharon Wienbar, a leading venture investor known for her articulate discussions about social media, is Managing Director of BA Venture Partners. Sharon states what she sees as most innovative and powerful about social media companies as well as telling where [See the full post…]

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Word-of-Mouth Marketing: Promoting a Brand through Buzz

Word-of-Mouth Marketing: Promoting a Brand through Buzz

Dave Balter, CEO and Founder of BzzAgent, discusses word-of-mouth marketing and harnessing its incredible power. Balter tells how to do marketing where honest opinions rule. More Marketing Voices

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Blogging The World Cup with Coca-Colaâ„¢

Blogging The World Cup with Coca-Colaâ„¢

Philipp Bodzenta, director of global marketing communications for Coke tells how 30 bloggers in more than 15 countries (working all in one flat in Berlin) blog for Coke and football. The initiative pushes social media and user participation in marketing [See the full post…]

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Podcasting Power: Juniper Networks Doubles Growth of Their Community

Podcasting Power: Juniper Networks Doubles Growth of Their Community

Kelly Wagman, Head of Customer Relationship Marketing for Juniper Networks tells host Jennifer Jones how Juniper’s podcasting has extended the size of their community in just six months. Kelly delves into the specifics on what Juniper has done well, and [See the full post…]

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Social Media Distribution: How to get blogging and podcasting content to the world.

Social Media Distribution: How to get blogging and podcasting content to the world.

Feedburner CEO Dick Costello talks to Jennifer Jones about how to take the complexity out of publishing consumer generated media. They discuss what more than 200,000 Feedburner customers already know—how to best move their material to the web.

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Podcasting Primer: John Furrier CEO of PodTech.net delves what’s hot and not about corporate podcasting.

Podcasting Primer: John Furrier CEO of PodTech.net delves what’s hot and not about corporate podcasting.

John Furrier, podcasting pioneer discusses with Host Jennifer Jones how podcasts can build a company’s brand and better leverage visibility. John and Jennifer also discuss the importance of viewing the podcast as a means to build a stronger relationship with [See the full post…]

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Market Metrics: Measuring the Impact of Blogs and Mainstream Media to a Brand

Market Metrics: Measuring the Impact of Blogs and Mainstream Media to a Brand

Biz360’s Deborah Eastman, Chief Marketing Officer, talks with Jennifer Jones about how a company can use market intelligence to benefit a brand’s position and marketing programs and drive greater ROI. For more info, see: www.biz360.com

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