Building Corporate Brands Through Podcasts: “MASTER OF IT” series is successful
Podcasts are perfect as marketing tools used to increase awareness for a company. Jennifer speaks with Greg Ness, vice president of corporate marketing of Blue Lane Technologies, who created Juniper’s well known Master of IT podcast series in his previous position at Juniper. In this podcast, Greg Ness talks about the benefits of podcasts, what works and what doesn’t. Ness also talks about how to use podcasts when budgets are lean.