social media channel:

Teens and Social Media

March 25th, 2007 |
Teens and Social Media

Ninety-three percent of all teens are online today, and 55 percent of all teens online use social networking sites. Girls use social media more than boys. Pew Senior Research Specialist Mary Madden knows all about teens and how they are [See the full post…]

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BlogHer: Women Power in Social Media

March 18th, 2007 |
BlogHer: Women Power in Social Media

Lisa Stone, co-founder of BlogHer, knows tons about how to build a social media network. She’s launched many blog networks and interactive programming for national brands, including Hearst and Rodale magazines. Talking with Jennifer Jones at the New Communications Forum [See the full post…]

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A Historical Look: From Disk Storage To Data Storage

March 12th, 2007 |
A Historical Look: From Disk Storage To Data Storage

Hu Yoshida, CTO of Hitachi Data Systems, invited Jeremiah Owyang (web-strategist.com) to capture an historic lunch with Jack Harker, one of the innovators of Data Storage, accompanied by his son John Harker. Claus Mikkelsen and Eric Tibbard also join in. [See the full post…]

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David Weinberger On Social Media and Changing Communications

March 11th, 2007 |
David Weinberger On Social Media and Changing Communications

David Weinberger is co-author of Cluetrain Manifesto. In this podcast, Weinberger discusses the ways in which business will work in the newly connected marketplace. Speaking at the New Communications Forum in Las Vegas, Weinberger believes that a generational shift has [See the full post…]

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Shannon Clark on Mobile Identity

March 6th, 2007 |
Shannon Clark on Mobile Identity

Shannon Clark gives Jeremiah Owyang time for a quick interview around mobile identity technology. Shannon helps to shed light on the multiple uses of the term “Identity” in the mobile space, and discusses how security validation will be critical.

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SEO: The Best Way To Get People to Your Website

March 4th, 2007 |
SEO: The Best Way To Get People to Your Website

Andy Beal is one of the leading search engine optimization experts. In this conversation, he discusses how best to implement an SEO program in marketing. Beal says that, for the all-important Google search engine to find it as quickly as [See the full post…]

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Doc Searls Hosts Mobile Identity Workshop

February 26th, 2007 |
Doc Searls Hosts Mobile Identity Workshop

In a world full of data that is quickly being accessed by mobile devices, ownership over that information — and over one’s own reputation and identity — rises in priority. Searls speaks with Jeremiah Owyang at the recent Mobile Identiy [See the full post…]

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Intuit Builds Community Using Social Media Tools

February 25th, 2007 |
Intuit Builds Community Using Social Media Tools

Scott K. Wilder, group manager of the small business division for Intuit tells how to make social media tools work for a large corporation. Intuit is viewed as a leading social media company — one that has created guideposts and [See the full post…]

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August Capital’s David Hornik On Social Media

February 18th, 2007 |
August Capital’s David Hornik On Social Media

David Hornik is a general partner at August Capital. As early-stage investors in companies like Microsoft, August knows what makes great companies, and Hornik serves as its social media expert. He sits on six boards including Six Apart. Hornik was [See the full post…]

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Social Media Flourishes In China

February 11th, 2007 |
Social Media Flourishes In China

Of China’s more than 120 million Internet users, 43 percent are using online message boards, 76 million are using online video sharing sites and 24 percent are using blogs. Social media is alive and well in China, says CIC CEO [See the full post…]

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Technorati: The Focus Group for the Web

February 4th, 2007 |
Technorati: The Focus Group for the Web

Dave Sifry, CEO of Technorati, is the recognized authority about what is happening on the Web at any one moment. He tells how Technorati is changing the news cycle. One way to think of it is this way: instead of [See the full post…]

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Matt Toll of Factiva Dow Jones on Social Media Measurement

February 2nd, 2007 |
Matt Toll of Factiva Dow Jones on Social Media Measurement

Jeremiah Owyang interviews Matt Toll, director of segment marketing at Factiva, now a Dow Jones company, at Frost and Sullivan’s 2007 Sales and Marketing conference in Phoenix, Ariz.

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Ben Edwards on Social Media at IBM

January 29th, 2007 |
Ben Edwards on Social Media at IBM

Jeremiah Owyang interviews Ben Edwards at Frost and Sullivan’s Sales and Marketing 2007 West conference in Phoenix, Ariz. Learn more about the session on business blogging here.

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Building a Corporate Culture for Social Media

January 28th, 2007 |
Building a Corporate Culture for Social Media

The best company cultures that work for social media are just like people who embrace conversations and two-way interactions — they are open, trusting and talkative. Jennifer McClure, executive director of the Society for New Communications Research talks to Marketing [See the full post…]

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Nuts about SouthWest with Angela Vargo

January 26th, 2007 |
Nuts about SouthWest with Angela Vargo

Jeremiah Owyang interviews Angela Vargo, program manager of group blog Nuts about Southwest. Jeremiah’s captured notes and thoughts from their Business Blogging panel at Frost and Sullivan’s 2007 Sales and Marketing conference in Phoenix, Ariz.

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Trade Mags See Future Online, Not In Print

January 21st, 2007 |
Trade Mags See Future Online, Not In Print

Gear Live CEO Andru Edwards doesn’t just believe that tech trade magazines will move from the print medium to an entirely-online presence — he’s seeing it happen already. His magazine has more than 500,000 unique viwers each month, and along [See the full post…]

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On Social Media: Marketing Wizard Guy Kawasaki

January 14th, 2007 |
On Social Media: Marketing Wizard Guy Kawasaki

Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains [See the full post…]

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Dell Explores Social Media

January 10th, 2007 |
Dell Explores Social Media

Just got back to the BlogHaus, and there are a few Dell folks here. I was telling them how the roundtable went with Michael Dell. Reaching out to the community is key, both as goodwill and strategically. Overall it was [See the full post…]

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How to Implement a Corporate Social Media Strategy

January 7th, 2007 |
How to Implement a Corporate Social Media Strategy

PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the [See the full post…]

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Marketing Guru Regis McKenna On the Power of Social Media

January 1st, 2007 |
Marketing Guru Regis McKenna On the Power of Social Media

Marketers are still doing marketing like they were 15 years ago and it is time to adopt social media in a big way and learn the tools says renowned marketer Regis Mckenna. Access is replacing broadcast and people want to [See the full post…]

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Multiply Yourself On Times Square

December 24th, 2006 |
Multiply Yourself On Times Square

Thom Campbell, Intel’s senior media manager, sought pictures for the company’s multiply promotion, which ended on New Year’s Eve. This national promotion allowed users to upload their photos and then see their pictures on the NASDAQ OR Rueters Times Square [See the full post…]

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Small is the New Big: Seth Godin Speaks

December 17th, 2006 |
Small is the New Big: Seth Godin Speaks

You can’t buy attention. And if you want to be big, you first must think small. Those are some of the beliefs held by marketing guru Seth Godin. He helped to illuminate and define the power of the individual in [See the full post…]

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Marketing Voices: Nielsen Buzzmetrics’ Pete Blackshaw

December 10th, 2006 |
Marketing Voices: Nielsen Buzzmetrics’ Pete Blackshaw

Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for [See the full post…]

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Good Search Strategies from Bob Heyman of Mediasmith

December 3rd, 2006 |
Good Search Strategies from Bob Heyman of Mediasmith

Lots of provocative thoughts from a search engine guru in this conversation with Bob Heyman, also a well known speaker on Internet marketing and the chief search officer at Mediasmith. He’s also credited with pioneering the agency side of search [See the full post…]

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Blogging Editor for Best Daily Newspaper on Web speaks to the Guardian’s success

November 26th, 2006 |
Blogging Editor for Best Daily Newspaper on Web speaks to the Guardian’s success

Kevin Anderson is the blogging editor for Guardian Unlimited. He tells Jennifer Jones how “interactivity trumps celebrity” when trying to build a blog. It’s more important to write and build community, says Anderson, who calls the Guardian the most forward-thinking [See the full post…]

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