Bob Duffy, Intel’s Online Community Strategist reveals the ins and outs of launching Intel’s community site for the IT audience. He talks to Jennifer Jones and tells her how he worked the idea throughout the organization, sharing strategies he used [See the full post…]

Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently. Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best. Putting it on the [See the full post…]

Event Marketing is a powerful way to build a global brand. But how is social media impacting the use of events? Vicki Lynn, President of Satellite Event Enterprises, a global multi-media production company tells Marketing Voices that marketers have to [See the full post…]

Given the recent Democratic debate and John Edwards’s decision to use USTREAM to talk to his supporters, marketers should be paying more attention to how politicians are adopting social media, creating new avenues for conversation. Michael Cornfield, adjunct professor of [See the full post…]

Research analyst Adam Wright says a new study by Paris-based Ipsos Insight Research shows that social networking sites like MySpace, Facebook, Mixi and Cyworld have emerged as major factors in the culture of communication for adults around the world. Even [See the full post…]

David Meerman Scott is a newly-minted author whose book, The New Rules of Marketing and PR, is tops on Amazon business books. Scott stresses that content is king when it comes to making a blog or podcast successful today. Scott [See the full post…]

What do Guy Kawasaki, Jason Calcanis and TechCrunch all have in common? Neil Patel, co-founder of ACS Consulting, who is the search engine wizard behind these blogs’ success. Content is king in the Top 100 blogging world and all of [See the full post…]

No doubt about it. Marketing and PR are changing given the impact of social media on the profession and the implications are enormous. Brian Solis, co-founder of Social Media Club and well known PR blogger, gives tips for marketers about [See the full post…]

Ebay, Intuit, Campbell Soup and Mini Cooper all are using social media to help drive their marketing. Peter Friedman, CEO of LIVEWORLD tells Marketing Voices how mapping communities to brands and moderating the conversations these brands are having are driving [See the full post…]

Chris Yeh, CEO of USTREAM, tells Marketing Voices’ Jennifer Jones how marketers can reach new audiences with live video. Deeper branding occurs with the ability to interact with live TV for a greater level of engagement. Here, Yeh exclusively announces [See the full post…]

Politics will lead the way in new marketing techniques, according to Peter Leyden, director of the New Politics Institute. Leyden, who used to be the editor for WIRED Magazine, is now with a think tank for politics funded by prominent [See the full post…]

Criticisms are being made by bloggers on Guy Kawasaki’s newest venture, Truemors. Kawasaki candidly addresses these challenges in this latest post on Marketing Voices. Kawasaki launched Truemors on approximately a $12,000 budget. Jones also prods Kawasaki to talk about how [See the full post…]

Keith McAllister, former executive vice president of CNN, discusses how the news media is being impacted by the blogging community. His thoughtful perspective offers suggestions for how his company MOCHILA, a professional media marketplace for feature content can help old [See the full post…]

Darren Aftahi, vice president of Equity Research at ThinkEquity Partners, believes video’s use today is just in its infancy, and that the impact for marketers is unlimited. He says the Internet will become the broadcast market of choice, and text [See the full post…]

Biz Stone, Co-Founder of Twitter talks about the social networking and micro-blogging service’s runaway success, and how marketers can leverage this new tool. Speaking to Jennifer Jones, Biz describes how people are using Twitter, and answers Marketing Voices viewers’ questions [See the full post…]

Jasmine Ta, senior at Milpitas High near San Jose, Calif., is a videopodcaster, podcaster, online journalist and community group participant. Ta talks to MarketingVoices Jennifer Jones about how and why she uses social media and what advertisers can do to [See the full post…]

Online press release distribution — it’s the new world of information dissemination. Getting search engine optimization in a press release is valuable to marketers. Joe Beaulaurier, of PRWeb, was at AdTech to talk about how PRWeb connects podcasts to press [See the full post…]

Bruce Clay, a leading search engine optimization expert, speaks with Marketing Voices about how important it is for a business to be on the first page of Google. There are secrets to getting on that first page. It is all [See the full post…]

Well-known blogger, marketer and venture capitalist Guy Kawasaki, gives tips on how to write a great blog and discusses how he became ranked as blogger number 24 on Technorati. Speaking from his home in California, he meets with Marketing Voices’s [See the full post…]

The President of the Web Marketing Association, Bill Rice believes that using social media on Website should be a “no brainer.” But in many industries like financial services, social media is tough to sell. In an interview at the AdTech [See the full post…]

BearingPoint, one of the world’s largest management consultinga firms, is implementing social media programs that are working well. Paul Dunay, their director of global marketing discusses just what challenges BearingPoint faced and how and what they decided to implement at [See the full post…]

Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace [See the full post…]

Ken Kaplan, broadcast and new media manager for Intel‘s Global Communications Group, believes storytelling is instrumental to Intel’s social media success. People’s passion for what they know and do gets illustrated through Intel’s podcasts, videopodcasts and blogs. Kaplan describes how [See the full post…]

Techmeme Founder Gabe Rivera is considered one of the Web’s top fifty most important people. He speaks with Marketing Voices about how Techmeme harnesses the blogosphere to connect users with the biggest stories of the moment. Known as the “go-to” [See the full post…]

Ninety-three percent of all teens are online today, and 55 percent of all teens online use social networking sites. Girls use social media more than boys. Pew Senior Research Specialist Mary Madden knows all about teens and how they are [See the full post…]