Maximizing Marketing Insight through Big Data Analytics

September 8th, 2014 |
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IT Best Practices: Intel IT and the Corporate Marketing Group, working together as a project team, are embarking on a big data analytics program that will help Intel focus more resources on successful media campaigns. Central to this program is the implementation of an analytics platform that provides a detailed, integrated view within and across media channels as well as richer analytical capabilities for both the marketing and sales groups, reducing time to insight.


For more information on Intel IT Best Practices, please visit intel.com/IT

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Posted in: Big Data, Information Technology, Intel, Intel IT, IT White Papers, IT@Intel
 


 


Learn more about IT Business Value from Paula Tolliver, Intel CIO on:
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