Maximizing Marketing Insight through Big Data Analytics

September 8th, 2014 |
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Maximizing Marketing Insight through Big Data Analytics
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IT Best Practices: Intel IT and the Corporate Marketing Group, working together as a project team, are embarking on a big data analytics program that will help Intel focus more resources on successful media campaigns. Central to this program is the implementation of an analytics platform that provides a detailed, integrated view within and across media channels as well as richer analytical capabilities for both the marketing and sales groups, reducing time to insight.


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