IT@Intel: Master Data – Managed!

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IT Best Practices: Master data is defined by Garner as “the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise.” Intel uses vast amounts of master data every day for many reasons, spanning transactions, reporting and advanced analytics. But often, Intel’s master data exists in silos, presenting a fractured view of reality between business units. This can result in decisions being made on bad data, lengthy attempts to clean up the data or can even negatively impact customer experience.

Intel IT is embarking on a journey that, when complete, will result in all data -including master data being treated as a highly valuable corporate asset across the enterprise. Because it is Intel’s most highly shared data, we determined that Intel’s master data is the ideal place to start our journey.

One thing we have learned so far is that the road to trusted master data, made available to all employees, involves far more than simply choosing a data management solution. This paper describes our master data strategy and its key elements.

For more information on Intel IT Best Practices, please visit

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Posted in: Intel, Intel IT, IT White Papers, IT@Intel