Product naming insights from the guy who named “WiFi”

January 23rd, 2007 |
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Edward Saenz, principal of Gravity Branding, has worked with tons of organizations and companies to come up with product names and marketing insights. He came up with the name “WiFi” and several of Nissan’s truck names, for instance. Here we visit him in his home office to get some insights into the rough and tumble world of product naming.


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