BigFix Wins Big by Creating Innovative Social Media Campaign

November 5th, 2007 |
Image for FaceBook

Share this post:
Facebook | Twitter | Google+ | LinkedIn | Pinterest | Reddit | Email
This post can be linked to directly with the following short URL:

The video player code can be copied in different sizes:
144p, 240p, 360p, 480p, 540p, Other

This video file can be linked to by copying the following URL:

Right/Ctrl-click to download the video file.
Connected Social Media - iTunes | Spotify | Google | Stitcher | TuneIn | Twitter | RSS Feed | Email

It’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX‘s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real through Facebook, Flickr and other online marketing techniques, BIGFIX ended up landing more than two million dollars in sales and a front page story in the New York Times, National Public Radio and the SF Chronicle.

Tags: , , , , , , , ,
Posted in: Connected Social Media, Marketing Voices, social media, TechOne