Author Archive

Multiply Yourself On Times Square

December 24th, 2006 |
Multiply Yourself On Times Square

Thom Campbell, Intel’s senior media manager, sought pictures for the company’s multiply promotion, which ended on New Year’s Eve. This national promotion allowed users to upload their photos and then see their pictures on the NASDAQ OR Rueters Times Square [See the full post…]

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Small is the New Big: Seth Godin Speaks

December 17th, 2006 |
Small is the New Big: Seth Godin Speaks

You can’t buy attention. And if you want to be big, you first must think small. Those are some of the beliefs held by marketing guru Seth Godin. He helped to illuminate and define the power of the individual in [See the full post…]

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Marketing Voices: Nielsen Buzzmetrics’ Pete Blackshaw

December 10th, 2006 |
Marketing Voices: Nielsen Buzzmetrics’ Pete Blackshaw

Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for [See the full post…]

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Good Search Strategies from Bob Heyman of Mediasmith

December 3rd, 2006 |
Good Search Strategies from Bob Heyman of Mediasmith

Lots of provocative thoughts from a search engine guru in this conversation with Bob Heyman, also a well known speaker on Internet marketing and the chief search officer at Mediasmith. He’s also credited with pioneering the agency side of search [See the full post…]

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Blogging Editor for Best Daily Newspaper on Web speaks to the Guardian’s success

November 26th, 2006 |
Blogging Editor for Best Daily Newspaper on Web speaks to the Guardian’s success

Kevin Anderson is the blogging editor for Guardian Unlimited. He tells Jennifer Jones how “interactivity trumps celebrity” when trying to build a blog. It’s more important to write and build community, says Anderson, who calls the Guardian the most forward-thinking [See the full post…]

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Inside Engadget: Insights Into the Popular Web Magazine

November 20th, 2006 |
Inside Engadget: Insights Into the Popular Web Magazine

Peter Rojas, co-founder and editor-in-chief of Engadget tells Jennifer Jones all about his publication — why he started it, what makes it unique in the blogosphere and what the best way is to contact him and his reporters. Engadget offers [See the full post…]

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Venture Capitalist’s Success Using Social Media

November 12th, 2006 |
Venture Capitalist’s Success Using Social Media

Pascal Levensohn, founder and managing director of Levensohn Venture Partners, discusses with Jennifer Jones how his firm uses blogging and podcasting to educate its audiences. Blogging at www.pascalsview.com since January 2005, Pascal finds that he has built deeper, stronger relationships [See the full post…]

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Anytime, Anywhere Perspective from Neilsen Analytics Larry Gerbrandt, General Manager and Senior VP

November 7th, 2006 |
Anytime, Anywhere Perspective from Neilsen Analytics Larry Gerbrandt, General Manager and Senior VP

Understanding what consumers are doing with new media is instrumental. Speaking together at the Dow Jones VentureWire Consumer Technology Ventures Conference, Larry Gerbrandt tells PodTech’s Jennifer Jones about iPod research that will move the needle for executives assessing podcasts. Click [See the full post…]

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Yahoo: Marco Boerries, SVP, Connected Life

November 7th, 2006 |
Yahoo: Marco Boerries, SVP, Connected Life

Yahoo is making headway by being bold and thinking young. Jennifer Jones of PodTech interviews Marco Boerries at the Dow Jones Venture Wire Consumer Technology Ventures Conference about Yahoo’s strategies for connecting users whether they are on the road, at [See the full post…]

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Social Media Brand Intelligence

November 6th, 2006 |
Social Media Brand Intelligence

Bradley Silver, CEO of BrandIntel, the leader in analyzing consumer published content to advance decision making for brands, talks with Jennifer Jones about the ways corporations can determine the content of social media conversations. Looking back at what was said [See the full post…]

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Survey: MarketingVoices Wants to Know What You Think About The Show

November 2nd, 2006 |

We want to know what you think about MarketingVoices. Please help us by taking the survey. Thank you, Jennifer Jones Click here for transcript.

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Venture Capital and Social Media Marketing Perspective

October 29th, 2006 |
Venture Capital and Social Media Marketing Perspective

Keith Benjamin, managing director of Levensohn Venture Partners speaks candidly about today’s average consumer’s social and buying habits and how they are affecting his investment strategy. Benjamin explains why marketers should be considering the impact of social media on their [See the full post…]

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How to Best Reach Bloggers with Your Corporate Message

October 22nd, 2006 |
How to Best Reach Bloggers with Your Corporate Message

Companies today are wondering about the best way to reach the blogging community with their corporate message. Marketing Voices host Jennifer Jones speaks with Steve Broback, the founder of the Blog Business Summit about the best practices for talking to [See the full post…]

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Seagate’s Social Media Strategy: Doing It Right

October 15th, 2006 |
Seagate’s Social Media Strategy: Doing It Right

Seagate Technology’s James Druckrey, senior vice president and general manager, branded solutions speaks out on how Seagate is viewing social media. He speaks to Jennifer Jones about why the company decided to set up a social media budget, what social [See the full post…]

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ELEMENTS OF INFLUENCE: Making Plays in Social Marketing?

October 9th, 2006 |
ELEMENTS OF INFLUENCE: Making Plays in Social Marketing?

Alan Kelly, CEO and founder of The Playmaker’s Standard, LLC and newly minted author of the book called the Elements of Influence suggests to MV host Jennifer Jones that what social media lacks is a coherent vocabulary/lexicon and ultimately playmaking [See the full post…]

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Cole Bader, Partner for Mergers and Acquistions of Thomas Weisel Partners offers Tips on Exit Strategies

October 6th, 2006 |
Cole Bader, Partner for Mergers and Acquistions of Thomas Weisel Partners offers Tips on Exit Strategies

Jennifer Jones of PodTech and Cole Bader discuss how private companies which are seeking an exit need to market their company. Badar offers insights into the exit process. Packaging a company as a market leader by thinking small and owning [See the full post…]

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Tips to Make a Blog Read Better

October 2nd, 2006 |
Tips to Make a Blog Read Better

Getting a blog to be read by the blogosphere is imperative for its success. But how do you make that happen? Rand Fishkin, CEO and Co-Founder of SEOmoz tells Host Jennifer Jones the top five tips for greater blogging visibility.

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WIKI WISDOM: Tips from a Social Media Maven

September 25th, 2006 |
WIKI WISDOM: Tips from a Social Media Maven

Giovanni Rodriquez formerly the most senior social media guru of Eastwick Communication is out on his own now and offers great tips on how to use a WIKI for corporate marketing. Jennifer and Giovanni discuss best practices in WIKIS for [See the full post…]

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Mobile Marketing: Blogging at DotMobi

September 17th, 2006 |
Mobile Marketing: Blogging at DotMobi

dotMobi is dedicated to delivering the Internet to mobile phones. Google is one of their investors and they are viewed as a company to watch. CEO Neil Edwards and Jennifer Jones discussed how dotMobi is using blogging to educate customers [See the full post…]

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Building Humans, Cell to Organ

September 15th, 2006 |
Building Humans, Cell to Organ

Tengion is a leader in the field of regenerative medicine, developing new human tissues and organs derived from a patient’s own cells. Tengion’s patented technology has the potential to allow adults and children with organ failure to have functioning organs [See the full post…]

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Health Care VC Waiting for Stem Cell Market to Grow

September 14th, 2006 |

Despite President Bush’s veto of the embryonic stem cell bill almost two months ago, many venture capitalists consider the stem cell market to be viable… though just not yet for some investors. When and why will a venture capitalist invest [See the full post…]

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Setting Up The Blog: Insights from Six Apart

September 14th, 2006 |
Setting Up The Blog: Insights from Six Apart

The benefits of blogging are evident to marketing professionals but how to set up the blog can seem foggy to many. Michael Sippey, General Manager TypePad for Six Apart the premier blogging service for professionals and small business explains how [See the full post…]

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Venture Capital Insights on Health Care Financing

September 13th, 2006 |
Venture Capital Insights on Health Care Financing

Getting money for a Series B round in health care deals results in a “down round” at least 50 percent of the time. Ralph (Chris) Christoffersen, a general partner at Morgenthaler Ventures, tells PodTech’s Jennifer Jones how his firm helps [See the full post…]

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The King Of Blogging Speaks Out

September 5th, 2006 |

Robert Scoble is the September 4, 2006 interview on Marketing Voices and his passion for blogging is infectious! Scoble delves into the power of word of mouth, links, the world of Google and all the ways that a corporation can [See the full post…]

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The King of Blogging Speaks

September 4th, 2006 |
The King of Blogging Speaks

Now with PodTech as Vice President of Media Development, Robert Scoble entertains listeners with his insightful stories and perspective on blogging today. Delving into the world of corporate blogging, Scoble explains why companies should start blogging, and what its benefits [See the full post…]

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