brand engagement tagged posts:

Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

May 12th, 2008 |
Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and ...
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Categories: Marketing Voices, social media Tags: , , , , , ,

Brand Engagement = Social Media + Storytelling

Brand Engagement = Social Media + Storytelling

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, ...
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Categories: About PodTech, Driving Brand Engagement Through Social Media Tags: , , , , , , , , , , , , , ,

Brand Engagement = Social Media + Storytelling

Brand Engagement = Social Media + Storytelling

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, ...
[see the full post]

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Download Video FileWatch/download video  

Categories: About PodTech, Connected Social Media, Driving Brand Engagement Through Social Media Tags: , , , , , , , , , , , , , ,

Social Video Marketing: Save Money, Build Engagement

Social Video Marketing: Save Money, Build Engagement

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, ...
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Categories: About PodTech, Connected Social Media Tags: , , , , , , , , , , , , , ,

Inside Elf Yourself’s Marketing Campaign’s Success

February 10th, 2008 |
Inside Elf Yourself’s Marketing Campaign’s Success

Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on ...
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Categories: Connected Social Media, Marketing Voices, social media Tags: , , , , , , ,