Marketing Voices channel:

Tips to Make a Blog Read Better

October 2nd, 2006 |
Tips to Make a Blog Read Better

Getting a blog to be read by the blogosphere is imperative for its success. But how do you make that happen? Rand Fishkin, CEO and Co-Founder of SEOmoz tells Host Jennifer Jones the top five tips for greater blogging visibility.

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WIKI WISDOM: Tips from a Social Media Maven

September 25th, 2006 |
WIKI WISDOM: Tips from a Social Media Maven

Giovanni Rodriquez formerly the most senior social media guru of Eastwick Communication is out on his own now and offers great tips on how to use a WIKI for corporate marketing. Jennifer and Giovanni discuss best practices in WIKIS for [See the full post…]

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Mobile Marketing: Blogging at DotMobi

September 17th, 2006 |
Mobile Marketing: Blogging at DotMobi

dotMobi is dedicated to delivering the Internet to mobile phones. Google is one of their investors and they are viewed as a company to watch. CEO Neil Edwards and Jennifer Jones discussed how dotMobi is using blogging to educate customers [See the full post…]

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Setting Up The Blog: Insights from Six Apart

September 14th, 2006 |
Setting Up The Blog: Insights from Six Apart

The benefits of blogging are evident to marketing professionals but how to set up the blog can seem foggy to many. Michael Sippey, General Manager TypePad for Six Apart the premier blogging service for professionals and small business explains how [See the full post…]

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The King of Blogging Speaks

September 4th, 2006 |
The King of Blogging Speaks

Now with PodTech as Vice President of Media Development, Robert Scoble entertains listeners with his insightful stories and perspective on blogging today. Delving into the world of corporate blogging, Scoble explains why companies should start blogging, and what its benefits [See the full post…]

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Building Corporate Brands Through Podcasts: “MASTER OF IT” series is successful

Building Corporate Brands Through Podcasts: “MASTER OF IT” series is successful

Podcasts are perfect as marketing tools used to increase awareness for a company. Jennifer speaks with Greg Ness, vice president of corporate marketing of Blue Lane Technologies, who created Juniper’s well known Master of IT podcast series in his previous [See the full post…]

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Corporate Blogs: Their Use In Marketing Strategy

Corporate Blogs: Their Use In Marketing Strategy

Debbie Weil, Author of a newly published book called The Corporate Blogging Book discusses with host, Jennifer Jones how blogs are used for marketing to develop greater thought leadership, stronger community building and better customer relations. Debbie is a well [See the full post…]

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Social Media Transforming Public Relations

Social Media Transforming Public Relations

Steve Rubel, Edelman Public Relations (www.edelman.com) Senior Vice President and blogger: Micro Persuasion www.micropersuasion.com discusses the impact of social media on the practice of public relations. Rubel states that some of the practices of public relations are becoming obsolete and [See the full post…]

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Podcasting Power: Intel’s Innovative Use of Social Media

July 31st, 2006 |
Podcasting Power: Intel’s Innovative Use of Social Media

Bill Kircos, Consumer and Enterprise Communications Manager of Intel, explains how Intel’s passionate personalities and experts use podcasting to share stories about Intel’s newest technologies. Kircos discusses how social media has recalibrated the perception of Intel’s brand. More Marketing Voices

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What’s Hot; What’s Not for Venture Investing in Social Media today

What’s Hot; What’s Not for Venture Investing in Social Media today

Sharon Wienbar, a leading venture investor known for her articulate discussions about social media, is Managing Director of BA Venture Partners. Sharon states what she sees as most innovative and powerful about social media companies as well as telling where [See the full post…]

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Word-of-Mouth Marketing: Promoting a Brand through Buzz

Word-of-Mouth Marketing: Promoting a Brand through Buzz

Dave Balter, CEO and Founder of BzzAgent, discusses word-of-mouth marketing and harnessing its incredible power. Balter tells how to do marketing where honest opinions rule. More Marketing Voices

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Blogging The World Cup with Coca-Colaâ„¢

Blogging The World Cup with Coca-Colaâ„¢

Philipp Bodzenta, director of global marketing communications for Coke tells how 30 bloggers in more than 15 countries (working all in one flat in Berlin) blog for Coke and football. The initiative pushes social media and user participation in marketing [See the full post…]

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Podcasting Power: Juniper Networks Doubles Growth of Their Community

Podcasting Power: Juniper Networks Doubles Growth of Their Community

Kelly Wagman, Head of Customer Relationship Marketing for Juniper Networks tells host Jennifer Jones how Juniper’s podcasting has extended the size of their community in just six months. Kelly delves into the specifics on what Juniper has done well, and [See the full post…]

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Social Media Distribution: How to get blogging and podcasting content to the world.

Social Media Distribution: How to get blogging and podcasting content to the world.

Feedburner CEO Dick Costello talks to Jennifer Jones about how to take the complexity out of publishing consumer generated media. They discuss what more than 200,000 Feedburner customers already know—how to best move their material to the web.

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Podcasting Primer: John Furrier CEO of PodTech.net delves what’s hot and not about corporate podcasting.

Podcasting Primer: John Furrier CEO of PodTech.net delves what’s hot and not about corporate podcasting.

John Furrier, podcasting pioneer discusses with Host Jennifer Jones how podcasts can build a company’s brand and better leverage visibility. John and Jennifer also discuss the importance of viewing the podcast as a means to build a stronger relationship with [See the full post…]

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Market Metrics: Measuring the Impact of Blogs and Mainstream Media to a Brand

Market Metrics: Measuring the Impact of Blogs and Mainstream Media to a Brand

Biz360’s Deborah Eastman, Chief Marketing Officer, talks with Jennifer Jones about how a company can use market intelligence to benefit a brand’s position and marketing programs and drive greater ROI. For more info, see: www.biz360.com

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Apple Computer Loses Case Against Bloggers Providing New Rights To Online Community

Apple Computer Loses Case Against Bloggers Providing New Rights To Online Community

Lauren Gelman, Assistant Director of Stanford Law School’s Center for Internet and Society talks to Jennifer Jones about the First Amendment court ruling on May 26, 2006. The landmark decision offers online bloggers and news sites the same legal protections [See the full post…]

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Blogging Benefits: How Merchant Circle Uses Blogging to Increase Communications

Blogging Benefits: How Merchant Circle Uses Blogging to Increase Communications

Ben Smith, CEO of Merchant Circle, a company dedicated to helping local businesses get more customers quickly, easily and cost-effectively talks with Jennifer Jones about how his Silicon Valley startup uses blogging to communicate with its customers and ecosystem. Ben [See the full post…]

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Providing Brands with Radar: Measuring the Power of Consumer Generated Media

Providing Brands with Radar: Measuring the Power of Consumer Generated Media

Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important [See the full post…]

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Marketing Voices: Delving Into the Real Value of Wikis

Marketing Voices: Delving Into the Real Value of Wikis

Marketing Voices Host Jennifer Jones talks with CEO of Socialtext, Ross Mayfield about wikis and their use for companies both large and small. Jones and Mayfield delve into the real value wikis can provide to marketers and how they changing [See the full post…]

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Marketing Voices: Building Stronger Brands with Blogs, Podcasts, and Wikis

Marketing Voices: Building Stronger Brands with Blogs, Podcasts, and Wikis

Jennifer Jones of Marketing Voices interviews Phil Gomes, Vice President for Edelman’s Me2revolution group, the largest independent public relations agency in the world. Jennifer talks with Phil about the intersection of corporate communications and social media. They discuss what social [See the full post…]

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Marketing Voices Debut Podcast: Steve King, Senior Advisor, Institute for the Future

Marketing Voices Debut Podcast:  Steve King, Senior Advisor, Institute for the Future

Marketing Voices features the fresh perspectives of innovative marketing leaders examining, among other topics, how social media tools such as wikis, blogs, podcasts, and online videos are changing marketing throughout the world. This week on Marketing Voices: Steve King, Senior [See the full post…]

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Jennifer Jones – Marketing Voices

Jennifer Jones – Marketing Voices

The exciting new podcast, Marketing Voicesâ„¢, features the fresh perspectives of innovative marketing leaders examining, among other topics, how social media tools such as wikis, blogs, podcasts, and online videos are changing marketing throughout the world. The debut of Marketing [See the full post…]

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