Marketing Voices Debut Podcast: Steve King, Senior Advisor, Institute for the Future
Marketing Voices features the fresh perspectives of innovative marketing leaders examining, among other topics, how social media tools such as wikis, blogs, podcasts, and online videos are changing marketing throughout the world.
This week on Marketing Voices: Steve King, Senior Advisor of Institute for the Future, an independent nonprofit research group that works with organizations of all kinds to help them make better, more informed decisions about the future. ITF provides the foresight to create insights that lead to action. King discusses the impact of social media tools on marketing with Jennifer Jones. King also describes what and how large and small companies are using these tools. At the end of the podcast, King states what company he believes is the best marketed company today.