Blogging Benefits: How Merchant Circle Uses Blogging to Increase Communications

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Ben Smith, CEO of Merchant Circle, a company dedicated to helping local businesses get more customers quickly, easily and cost-effectively talks with Jennifer Jones about how his Silicon Valley startup uses blogging to communicate with its customers and ecosystem. Ben Smith describes the specifics of how he creates his blog, and what he believes entrepreneurs have to do to make a blog work best for a company.

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