BET CEO Lee Says Media is a Wireless Business
Las Vegas, NV, April 6, 2006 (PodTech News) – The convergence of entertainment and cell phones has been predicted for so long that the notion it has arrived seems trite. But the technology infrastructure to wed mobile telephony with IP networks has arrived and the last piece to the puzzle appears to be the content itself. Despite the adage that “content wants to be free” the rights holders want to get paid. Steve Jobs of Apple forged the first major deal with the record labels and even he admitted, in apparent frustration, that the deal was in danger of unraveling because content owners were pushing too hard for too much. “Digital distribution initially posed a huge threat in the form of peer-to-peer file sharing,” said Debra Lee, Chairman and CEO of BET Networks and a keynote speaker at CTIA Wireless 2006. “But ironically, digital distribution has fueled a great comeback story.” This is part 1 of a 3 part series.