BET Launches BET Mobile
Las Vegas, NV, April 6, 2006 (PodTech News) – The Chairman and CEO of BET Networks, Debra Lee, says her firm takes on partnerships when the opportunities arise. But mobile telephony is more than a typical opportunity. BET recently formed a partnership with Motricity to manage the delivery of BET content to cell phones. “The service currently features ringtones, graphics, games, fan clubs and sweepstakes,” she announced to attendees of her CTIA Wireless 2006 keynote speech. “We have developed high impact mobile executions.” This is part 2 of a 3 part series.