factorTG tagged posts:

Social Media and Healthcare Company Practices

August 25th, 2008 |
Social Media and Healthcare Company Practices

Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media ...
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Categories: Healthcare, marketing, Marketing Voices, social media Tags: , , , , , , , , ,

The Latest Measurement Tips for Social Media

February 24th, 2008 |
The Latest Measurement Tips for Social Media

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based ...
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Categories: Connected Social Media, Marketing Voices, social media Tags: , , , , ,