Marketing 2.0: Creative Destruction of Advertising
Join Eric Vidal, advertising and new media leader at WebEx, as he interviews people on the leading edge of marketing and advertising in this era of social media. In this first podcast of a two part series, Eric talks with Chris Peterson, president and CEO of Chautauqua, a communications agency in San Francisco. Prior to founding Chautauqua Communications, Chris was CEO of FusionDM and Publicis Dialog. Together, they examine “Marketing 2.0”, and what it means to create and disseminate content given the options available to an organization today.