Intuit Builds Community Using Social Media Tools

February 25th, 2007 |
Image for FaceBook
Download Audio FileRight click here to download audio | Share The Connected Social Media Player

 

Scott K. Wilder, group manager of the small business division for Intuit tells how to make social media tools work for a large corporation. Intuit is viewed as a leading social media company — one that has created guideposts and guardrails — which gives parameters to Intuit employees seeking to create a stronger community. Community forums, blogs and podcasts are all part of the mix, and Wilder describes how Intuit’s customers have become more connected. He talks about making “legal less evil” by striving to partner with the legal department and corporate communications so that Intuit’s community benefits.

Share

Posted in: Connected Social Media, Marketing Voices, social media, Technology
Tags: , ,