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1. Seagate’s Social Media Strategy: Doing It Right Seagate Technology’s James Druckrey, senior vice president and general manager, branded solutions speaks out on how Seagate is viewing social media. He speaks to Jennifer Jones about why the company decided to set up a social media budget, what social...
2. Building a Corporate Culture for Social Media The best company cultures that work for social media are just like people who embrace conversations and two-way interactions — they are open, trusting and talkative. Jennifer McClure, executive director of the Society for New Communications Research talks to Marketing...
3. Brand Engagement = Social Media + Storytelling The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency,...
4. Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media Ken Kaplan, broadcast and new media manager for Intel‘s Global Communications Group, believes storytelling is instrumental to Intel’s social media success. People’s passion for what they know and do gets illustrated through Intel’s podcasts, videopodcasts and blogs. Kaplan describes how...
5. New Study Provides Insights on Corporate Social Media Trends Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on...
6. Social Media Brand Intelligence Bradley Silver, CEO of BrandIntel, the leader in analyzing consumer published content to advance decision making for brands, talks with Jennifer Jones about the ways corporations can determine the content of social media conversations. Looking back at what was said...
7. How Social Media is Impacting the Corporate Marketing and PR Functions There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about...
8. Brand Engagement = Social Media + Storytelling The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency,...
9. Corporate Blogs: Their Use In Marketing Strategy Debbie Weil, Author of a newly published book called The Corporate Blogging Book discusses with host, Jennifer Jones how blogs are used for marketing to develop greater thought leadership, stronger community building and better customer relations. Debbie is a well...
10. The Future of Media with AOL’s Community Blogger, Joseph Loong Jeremiah Owyang interviews Joseph Loong at AOL’s Community Connection at Miami’s WeMedia conference at the University of Miami in February, 2007. He’s one of the community folks at AOL Blogs and helps the community become more efficient bloggers and communicators...