How to Implement a Corporate Social Media Strategy

January 7th, 2007 |
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PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community are instrumental to success. Jones and Owyang also answer questions from bloggers on the importance of establishing credibility using social media, news aggregation sites and whether blogs will ever become as ubiquitous as Google.


Posted in: Connected Social Media, Marketing Voices, social media, Technology
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  1. February 16th, 2007 at 04:06 | #1

    For anyone listening to this podcast, much of the major points can be found at

    10 Social Media Strategies for the Fortune 1000 Corporations:

  1. January 8th, 2007 at 08:47 | #1
  2. August 9th, 2007 at 08:47 | #2
  3. August 15th, 2007 at 09:57 | #3