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Brand Engagement = Social Media + Storytelling

Brand Engagement = Social Media + Storytelling

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, [See the full post…]

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Brand Engagement = Social Media + Storytelling

Brand Engagement = Social Media + Storytelling

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, [See the full post…]

Download Video FileWatch/download video  

Social Video Marketing: Save Money, Build Engagement

Social Video Marketing: Save Money, Build Engagement

The many online social media have become an important part of the marketing mix for many corporations and organizations. Whether it means listening to online conversations, participating in communities of enthusiasts, clients, consumers or social networks, or simply increasing transparency, [See the full post…]

Download Video FileWatch/download video  

Blog Smear: Crisis or Calm?

November 25th, 2007 |
Blog Smear: Crisis or Calm?

Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media added to the mix. Staying calm is all about preparation. Charles Pizzo, communications expert talks to Marketing Voices about his tips for [See the full post…]

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