Mobile, Not Music, is the ‘Holy Grail’ for MTV Networks 1 of 2
Las Vegas, NV, April 6, 2006 (PodTech News) – MTV Networks says it has become the largest content provider for mobile phones. The president of the company, Van Toffler, says MTV and its properties streamed more than 2 million videos on Verizon’s Vcast service in March. “The mobile handset is the holy grail of devices,” Toffler said in his keynote speech at the CTIA Wireless 2006 trade show in Las Vegas. “While global youth spend $6 billion on music, they spend $106 billion on mobile.” Part 1 of a 2 part series.