Measurement for the Modern Web, understanding Engagement with Tim Kopp CMO of WebTrends

August 6th, 2007 |
Image for FaceBook

 
Share this post:
Facebook | Twitter | Google+ | LinkedIn | Pinterest | Reddit | Email
 
This post can be linked to directly with the following short URL:


 
The video player code can be copied in different sizes:
144p, 240p, 360p, 480p, 540p, Other


 
This video file can be linked to by copying the following URL:


 
Right/Ctrl-click to download the video file.
 
Subscribe:
Connected Social Media - iTunes | Spotify | Google | Stitcher | TuneIn | Twitter | RSS Feed | Email
 

Jeremiah Owyang interviews Tim Kopp the CMO of WebTrends, one of the top web analytics companies in the industry at the Internet Strategy Forum Summit in Portland in July 2007.

As the web evolves, so does measurement, and Tim shares how the web has become more interactive and is resulting in new types of measurement needed for the live web.

Tim also shares some information about an upcoming product called Score that will help to measure engagement.

Tags: , , ,
 
Posted in: Connected Social Media, Web Strategies
 


 

Related Posts: