TiECON East 2006: Business Professor Says Customers Hire Products
June 17th, 2006 |
Connected Social Media Syndication
Harvard Business Professor Clayton Christensen says companies shouldn’t base their strategy on the customer as much as on the job the customer needs the product for. When you hire a milkshake what do you expect it to do? Check out this podcast for the answer.
More info at:
See also:
Posted in:
Connected Social Media, Tech Conferences and Events, Technology, TiECON East