The benefits of blogging are evident to marketing professionals but how to set up the blog can seem foggy to many. Michael Sippey, General Manager TypePad for Six Apart the premier blogging service for professionals and small business explains how blogs are constructed.
Michael Sippey has been publishing online since 1995, when he launched “Stating the Obvious,” a then-weekly site of essays on Internet technology, business, and culture. He gives tons of tips to Marketing Voices host Jennifer Jones.
