More and more of the differentiation that companies seek is not based on their product or service; it’s based on the experience they’re providing to their customers. But it’s becoming particularly difficult for organizations who have had product differentiation in their history to differentiate through customer experience. Watch and learn about three trends that are raising the importance of the customer experience in order to differentiate and grow.

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Tags: Baker Tilly, Customer Experience, Databases, Growth Strategies, Kurt Schroeder, Oracle OpenWorld, San Francisco
 
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