Changing a Service to a Product Company at RubberBall
RubberBall Productions is one of the longest-running independent stock photography studios. Mark Andersen, one of the founders, tells Brad Baldwin the story of moving from a an advertising photography service to a product company. While the Internet helped to create new demand for still images, Andersen describes how the world demand for professional images is flattening. He also sees a big opportunity for professional video now that broadband offers a more interactive and richer user experience.