Mercato: Funding Marketing and Sales

September 20th, 2007 |
Image for FaceBook

 
Share this post:
Facebook | Twitter | Google+ | LinkedIn | Pinterest | Reddit | Email
 
This post can be linked to directly with the following short URL:


 
The video player code can be copied in different sizes:
144p, 240p, 360p, 480p, 540p, Other


 
This video file can be linked to by copying the following URL:


 
Download the video file.
 
Subscribe:
Connected Social Media - iTunes | Spotify | RSS Feed | Email
 

Greg Warnock has a soft spot for entrepreneurs. Whether it’s through mentoring, work deals at vSpring Capital, or angel investing, Warnock has seen a lot of companies. He’s also learned that it takes more than good technology and a strong development team to succeed.

Trained as a computer scientist, Warnock recognized his bias for technology and unique IP — and he still does. However, after watching startups move from development stage to marketing and sales launch, Warnock has a new perspective on the challenge of emerging as a serious contender. So much so that Warnock and Alan Hall have raised a new fund, Mercato Partners, that is focused on funding marketing and sales efforts.

Warnock introduces Mercato Partners to Brad Baldwin and describes the focus for the fund.

Tags: , , , , , ,
 
Posted in: Connected Social Media, Enterprise 2.0, RockyMountainVoices