Mercato: Funding Marketing and Sales
Greg Warnock has a soft spot for entrepreneurs. Whether it’s through mentoring, work deals at vSpring Capital, or angel investing, Warnock has seen a lot of companies. He’s also learned that it takes more than good technology and a strong development team to succeed.
Trained as a computer scientist, Warnock recognized his bias for technology and unique IP — and he still does. However, after watching startups move from development stage to marketing and sales launch, Warnock has a new perspective on the challenge of emerging as a serious contender. So much so that Warnock and Alan Hall have raised a new fund, Mercato Partners, that is focused on funding marketing and sales efforts.
Warnock introduces Mercato Partners to Brad Baldwin and describes the focus for the fund.