Videocasts Attract Skiers and Snowboarders to The Canyons
The Canyons is a massive ski and snowboarding resort. Last year, it was the first resort to use video podcasts as a way to differentiate itself from other destinations (view videocasts | subscribe to videocasts).
My personal favorite from last year is from the Quiksilver Canis Lupus Challenge. As we learn from Dan Campbell-Lloyd and Libby Dowd, videocasting allows for quick and affordable content creation and distribution that makes a great impression.
Armed with his HighDef video camera and wide-angle lens, Dan hits the slopes and documents the mountain, skiers, snowboarders, ski patrol, and more. Video was selected over audio podcasts because of the visual experience video provides — and this makes a lot of sense after learning that three out of every four skiers who book destinations from a resort’s web site select a location based on the photo of the day (powder, blue sky, terrain park tricks, etc.).
Brad Baldwin goes on location just below the Saddleback Express Lift where skiers, boarders and snow patrol are hitting the mountain.
Listen to all the Ski and Snowboard Resort Guides from Rocky Mountain Voices, including mountain insights and secrets from the ski directors at Alta, Snowbird, Solitude, Brighton, The Canyons, Park City, and Deer Valley.