The world of on-demand content is sparking a rise in storage needs across all markets. From the creators of commercial and personal content to the content aggregators and distributors delivering media-rich content to homes and hands worldwide, storage is at the center of a revolution. The last 20 years have been about digitizing the workplace; the next decade will be about digitizing lifestyles. Hear Bill Watkins outline how this new revolution is driving revenue growth for his company and the industry.