Inertia: ad:tech 2012, San Francisco

April 4th, 2012 |
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Inertia: Two-steps-forward-one-step-back has been an apt description for much of professional web-based media. As Joe Casale, CEO of Casale Media says, “I’ve heard it said there’s four steps to putting an ad on TV and like 90 steps for doing the same thing in digital.” Casale points out it is an exaggeration but only to illustrate the issue: for all the online technology advancements aiding advertisers and marketers, the challenges have been getting the people and its parts to work together. At the 2012 ad:tech conference in San Francisco we chatted with attendees and exhibitors and discovered that many sense a new chapter opening for the industry.

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Posted in: Audio Podcast, Editorial, Inertia: Technology News and Opinion, Tech Conferences and Events