Future Lab: The Future of TV

December 13th, 2010 |
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Television is far more complex than just the infrastructure that brings a signal to a TV set. It is the business of funding watchable programs in order to sell them to advertisers or audiences. It is a complex arrangement of creative and distribution legal agreements. It is what happens in front of and behind the cameras-the work of actors, hosts, writers, and editors. And it is the measurement of audience approval and engagement, perhaps the most important cog in the enterprise of television. In the book “Screen Future: The Future of Entertainment, Computing, and the Devices We Love” futurist Brian David Johnson outlines a direction for the development of television that goes beyond the concept of mere Internet distribution. What happens when television technology merges with the computer, when your devices know who you are, what you like to watch, and how? What transformations can we expect in the business of TV?

Interviewees:
Brian David Johnson, Futurist and Director, Future Casting and Experience Research, Intel Labs
Gary Wheelhouse, Head of Social Media, Harvey Norman (Australia)
Dr. Henry Jenkins, Provost’s Professor of Communication, Journalism, and Cinematic Arts, University of Southern California
Marcelino Ford-Livene, General Manager of Interactive Content and Advanced Advertising Development for Intel’s Digital Home Group; Secretary of the Board of Governors for the Academy of Television Arts and Sciences

Publications:
Brian David Johnson, “Screen Future: The Future of Entertainment, Computing, and the Devices We Love
Henry Jenkins, “Convergence Culture, Where Old and New Media Collide
Henry Jenkins, “Transmedia Storytelling and Entertainment: A Syllabus


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