Mobile Game Conference: Square Enix’s President and COO gives his input on marketing mobile games.

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Daishiro Okada, President and Chief Operating Officer of Square Enix, Inc. handles operations in North America, including development, marketing and publishing of well-known Square Enix games including Final Fantasy and Dragon Quest. PodTech’s Rio Pesino talks with Okada about porting such popular games onto mobile phones and the concept and marketing strategy behind those games.

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