Blogging The World Cup with Coca-Colaâ„¢

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Philipp Bodzenta, director of global marketing communications for Coke tells how 30 bloggers in more than 15 countries (working all in one flat in Berlin) blog for Coke and football. The initiative pushes social media and user participation in marketing to a new level.

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Posted in: Connected Social Media, Marketing Voices, social media, Technology
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