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1. Appvertising: The Future of Social Advertising Seth Goldstein talks about advertising on Facebook and the use of applications as “appvertising.” But some apps involve slinging virtual food between Facebook friends, can such apps also become an effective advertising platform? Can apps like this really be monetized...
2. The first sister of Facebook You might not know it, but Facebook is a family affair. Randi Zuckerberg is director of market development at Facebook and also a sister of CEO Mark Zuckerberg. I met her for coffee on University Ave., near Facebook’s headquarters, and...
3. Facebook Fanboys: Are you Pro or Con? The final session of the recent Graphing Social Patterns conference featured a “Fanboy” panel discussion moderated by Michael Arrington, from TechCrunch. With his bosom buddy Jason Calacanis on the panel, it became the “Arrington & Calacanis Show.” Fellow panelists Robert...
4. How to succeed in developing Facebook apps I spent Saturday afternoon crammed into a room in Palo Alto with a couple of hundred people listening to presentations from young developers creating Facebook apps. The enthusiasm was great and there was a sense of being at the start...
5. Popfly: Microsoft Shows Mashups for Consumers – Make Your Own FaceBook App In Minutes You don’t need to be a developer to create mashups or FaceBook apps. Dan Fernandez demonstrates creating a FaceBook app in minutes using an alpha release of PopFly. It is built on Microsoft’s Silverlight technology. With tools such as these,...
6. The Facebook Developer Gold Rush Continued Here are more Facebook application tips from the recent Facebook Developer Garage in Palo Alto, Calif. Learn from successful developers and also Facebook representatives tell you what you need to know. ...
7. Will FaceBook become king of social networks? Dave McClure, kicks off the recent Graphing Social Patterns FaceBook Developer Conference. He is followed by Reid Hoffman, founder of LinkedIn, a business oriented social network site. Mr Hoffman thinks that FaceBook will be one of many social networking sites...
8. Big brands on Facebook: What doesn’t work Charlene Li is a senior analyst at Forrester Research on social media and related technologies. She talks about some of the mistakes big brands are making on social network platforms such as Facebook, and the challenges they face. From the...
9. Facebook, API’s and the Social Graph Lance Tokuda is CEO of Rock You, which has emerged as the leading developer of Facebook apps. Rock You can create an app for you over the weekend and launch it by Monday. He talks about some of the issues...
10. Has Plaxo created a new FaceBook? Report from MashUp Camp At MashUp Camp 4 at the Computer History Museum, Plaxo showed its Pulse application, which looks very much like FaceBook, with similar features. Are we heading into a mashup world where everything shares addresses, photos, movies, etc? Does FaceBook hold...