Baker Tilly: Pairing art and science to innovate on Customer Experience
Read/Download White Paper (PDF)
B2B organizations have recognized that customer experience makes a real difference when it comes to winning and keeping customers. Moving forward, B2B leaders must introduce art and science to customer experience: “art” to form creative design processes proven to generate experience innovations and “science” to drive experience testing methodologies that quantify customer reaction and importance. By reimagining the ways that they interact with customers, customer experience innovators are replacing a onedirectional exchange of goods and services with a twoway collaboration with customers to define where, when, and how value is created. Download the full whitepaper to learn more about taking this approach to innovate on customer experience.