The Inside of Club Design with TaylorMade Golf’s CTO
Since it’s introduction in 1979, TaylorMade‘s metal driver has been at the heart of golf’s revolution. Today, technology and science are pushing distance and performance for both tour players and weekend warriors.
Benoit Vincent, TaylorMade Golf’s chief technology officer, talks with Brad Baldwin about how technology and innovation are driving golf club design. Computer Aided Design and sophisticated analysis and monitoring tools allow designers to create, “play” and even hear a club in a digital world long before it’s crafted into titanium or steel. Borrowing manufacturing processes from the aerospace industry, TaylorMade is stretching the limits of what a driver should look like and how it will perform. Vincent shows the engine inside the club head with the use of his cut-out models.