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ELEMENTS OF INFLUENCE: Making Plays in Social Marketing?

October 9th, 2006 |
ELEMENTS OF INFLUENCE: Making Plays in Social Marketing?

Alan Kelly, CEO and founder of The Playmaker’s Standard, LLC and newly minted author of the book called the Elements of Influence suggests to MV host Jennifer Jones that what social media lacks is a coherent vocabulary/lexicon and ultimately playmaking ...
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Categories: Marketing Voices, social media Tags: , , ,