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1. Marketing Voices Debut Podcast: Steve King, Senior Advisor, Institute for the Future Marketing Voices features the fresh perspectives of innovative marketing leaders examining, among other topics, how social media tools such as wikis, blogs, podcasts, and online videos are changing marketing throughout the world. This week on Marketing Voices: Steve King, Senior...
2. Marketing Voices: Building Stronger Brands with Blogs, Podcasts, and Wikis Jennifer Jones of Marketing Voices interviews Phil Gomes, Vice President for Edelman’s Me2revolution group, the largest independent public relations agency in the world. Jennifer talks with Phil about the intersection of corporate communications and social media. They discuss what social...
3. Marketing Voices: Delving Into the Real Value of Wikis Marketing Voices Host Jennifer Jones talks with CEO of Socialtext, Ross Mayfield about wikis and their use for companies both large and small. Jones and Mayfield delve into the real value wikis can provide to marketers and how they changing...
4. Podcasting Primer: John Furrier CEO of PodTech.net delves what’s hot and not about corporate podcasting. John Furrier, podcasting pioneer discusses with Host Jennifer Jones how podcasts can build a company’s brand and better leverage visibility. John and Jennifer also discuss the importance of viewing the podcast as a means to build a stronger relationship with...
5. Websites and Social Media: Marketing Voices Special Edition from AdTech The President of the Web Marketing Association, Bill Rice believes that using social media on Website should be a “no brainer.” But in many industries like financial services, social media is tough to sell. In an interview at the AdTech...
6. marketing voices corporate blogging HI…this is jennifer jones. Thanks for your thoughts. Robert Scoble is going to be talking about blogging in two weeks on the show. Regarding Debbie’s interview, we wanted to give others a chance to talk about corporate blogging and her...
7. Marketing Voices: Nielsen Buzzmetrics’ Pete Blackshaw Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for...
8. bodzenta marketing voices I thought Coke and the World Cup was pretty cool as well. It really showed innovation and perspective on how to market today and work with the bloggers. Jennifer Jones ...
9. Corporate Blogs: Their Use In Marketing Strategy Debbie Weil, Author of a newly published book called The Corporate Blogging Book discusses with host, Jennifer Jones how blogs are used for marketing to develop greater thought leadership, stronger community building and better customer relations. Debbie is a well...
10. How to Best Reach Bloggers with Your Corporate Message Companies today are wondering about the best way to reach the blogging community with their corporate message. Marketing Voices host Jennifer Jones speaks with Steve Broback, the founder of the Blog Business Summit about the best practices for talking to...