Technorati: The Focus Group for the Web

February 4th, 2007 |
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Dave Sifry, CEO of Technorati, is the recognized authority about what is happening on the Web at any one moment. He tells how Technorati is changing the news cycle. One way to think of it is this way: instead of a 24-hour turnaround between an event and its coverage (and longer for analysis), it’s more like a 60-second turnaround. Technorati indexes what people post within one minute of its posting. The site tracks 67 million blogs in total, and 1.5 million blog posts a day. It has already changed the landscape of marketing, and it definitely alters what companies that care about “listening” need to do.

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