Marketing Guru Regis McKenna On the Power of Social Media

January 1st, 2007 |
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Marketers are still doing marketing like they were 15 years ago and it is time to adopt social media in a big way and learn the tools says renowned marketer Regis Mckenna. Access is replacing broadcast and people want to connect to each other and this is true in every corporate and personal environment. People have to listen to each other to participate. Many corporations are too set in their ways today says McKenna and they will change or slowly become irrelevant. Pulling thoughts from his own research, McKenna describes how radio and TV went through much of the same technology adoption process. Social media is a natural outcome of what we have seen progressing over the last ten years. Marketers must adopt and adapt says McKenna.

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