In an increasingly complex world of demographic, psychographic and ethnographic research, it’s no longer safe to assume that companies actually know their customers. Harnessing the power of persona or a representative profile, which summarizes a key demographic target is a [See the full post…]

The mobile phone is the link in the movement from a networked society to a more connected one. What does this mean for mobile marketers? Jennifer Jones spoke with Chad Stoller, executive director of Organic, a digital marketing agency, to [See the full post…]

In designer and entrepreneur Lotta Jansdotter’s world, sustainability is about using a product over and over again. She creates tote bags, table linens, ceramics, stationery, books and much more – all with funky and organic (yet simple) patterns. Her products [See the full post…]