Gartner Symposium: Analyst Allen Weiner Says Viral Distribution is Web 2.0’s Next Big Thing

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“I think viral distribution is still in its infancy,” Gartner’s VP for Research Allen Weiner told Podtech’s Catherine Girardeau. “We’ve seen some pretty interesting little proof points along the way about how powerful this could be.” In this podcast, Weiner touches on a few of his many areas of research interest, including what he calls “Digital Media Titans”, and his theory of super-enablers.


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