Old Media “Gets It” Better Than You May Think
The Web 2.0 mantra is that old media — NBC, Hearst, Disney, etc. — are too incompetent to be successful on the Web. The reality is that old media has invested a lot of time, effort and money in positioning their valuable offline properties to make money online. Some of them are licking their chops because they say the game is not about making programs per se, but satisfying listeners and viewers — about which they are fiercely competitive. Albert Cheng, executive vice president of digital media for the Disney-ABC Television Group says it’s just a matter of time before old media makes its move.