Let’s Try it Again, A Blog Solution for Everyday People
When you think of blogs perhaps you think of BoingBoing or 43 Folders. The conventional wisdom is to get lots of readers and then try make it a money-play: sell advertising. But the real transformation of communication on the web is not a case of professional media trying to reach a large audience, or even amateur media reaching a large audience. If you take your cue from Six Apart‘s Mena Trott, the founder and president of the company, it’s about millions of people — each reaching their friends and families with something that one might think of as not a blog. She calls it Vox.