NBC-YouTube Deal Blurs Lines Between Promotion and Content, Analyst Says
MENLO PARK, June 28, 2006 (PodTech News) — Convergence of online video-sharing sites and traditional network TV is here. Online video site YouTube and NBC Universal announced a promotional partnership Tuesday, the day after Time Warner Inc.’s Warner Bros. announced it plans to sell movies and TV shows online via Guba.com. Gartner, Inc. Research Director Andrew Frank helps sort out what these kinds of deals could mean for both the networks and online video companies. PodTech’s Catherine Girardeau reports.