New Models for the Recording Industry: Terry McBride, CEO Nettwerk Music

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According to Terry McBride, CEO of Nettwerk Music, recording artists are forming new relationships with their fans, turning away from the traditional “push” media like radio and television, and making use of new technologies to reframe their business relationships. Nettwerk, Canada’s largest independent record label, manages such artists as Avril Lavigne, Sarah McLachlan, Dido and The Bare Naked Ladies. PodTech’s Michael Johnson caught up with McBride at the Bandwidth music & technology conference in San Francisco.

Reporter’s Notes: This approach to music could wind up having a huge impact on the music industry. Tapping into an alreadly-thriving network of DJs, Nettwerk some of Sarah Maclahan’s music available for remixing, and then turned back around and released some of the resulting tracks on a remix CD. The Bare Naked Ladies also have tracks from selected singles ready for remixing. Check out the Wired article on McBride and the new Nettwerk approach. Techdirt also has some interesting dialogue on the topic.

— Michael Johnson


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