Mark Marshall, Managing Director of The Accend Group, provides outsourced accounting services and the financial decision making on a virtual model. Like Salesforce.com, Marshall’s organization “rents” the CFO and general accounting services on a monthly basis. One of the top sources for acquiring new customers is venture capitals. VCs want their money going toward core sales and marketing or development, not unnecessary expenses. At the same time, these same VCs like knowing that CFOs with proven track records are close to their investments.

Tags: Accend Group, Mark Marshall, Salesforce.com
 
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