Podango CEO Lee Gibbons on Building a Podcast Delivery Platform
Lee Gibbons talks about how Podango plays in the space by offering a content distribution platform. He shares his vision on where the future of content delivery is going, and he predicts a future where all content, not just the “hits,” will be able to find an audience big enough to support creative and delivery. With the explosion of user-generated content, the power of RSS subscription and delivery, and cheap storage, Podango provides a podcasting and videocasting service that allows anyone to be a station director.
Unlike a standard hosting services, Podango allows station directors to stake their claim and then use their passion and expertise to create, collect, manage and publish channels. Podango also takes care of the tech confusion of RSS feed subscription for various systems like iTunes.
Podango’s business model is to monetize channels with advertisers seeking to reach specific audiences. The cool thing is that Podango shares a good chunk of the revenue with the station director. Still in beta, Podango is currently adding stations quickly.
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