Blendtec’s George Wright on Being the #3 Video on YouTube and Getting 5M Hits in 3 Days

November 16th, 2006 |
Image for FaceBook

Share this post:
Facebook | Twitter | Google+ | LinkedIn | Pinterest | Reddit | Email
This post can be linked to directly with the following short URL:

The audio player code can be copied in different sizes:
144p, 240p, 360p, 480p, 540p, Other

The audio player code can be used without the image as follows:

This audio file can be linked to by copying the following URL:

Right/Ctrl-click to download the audio file.
Connected Social Media - iTunes | Spotify | Google | Stitcher | TuneIn | Twitter | RSS Feed | Email

George Wright, marketing director at Blendtec, invited us back stage for the filming of Blendtec’s next Will it Blend? video. Currently YouTube’s #3 most watched video producer, Blendtec has found an amazing ROI for their $50 marketing spend. With over 6 million visitors to their web site in just five short days, it’s been like hitting the mother-lode for the typically under-the-radar commercial small appliance manufacturer. More interesting than the awareness is Blendtec’s use of blogs, RSS, and comments from watchers/readers to feed future creative. And with over 10,000 comments from prospects in 10 days since their campaign launch, there’s certainly no shortage of ideas.

Tom Dickson, the chief actor and executive office at Blendtec, establishes trust through his “extreme blending” product demos and down-home personality. As Wright says, “what you see is what you get.” Destined to be an MBA business case classic, Blendtec spins up a brand-building showcase through its use of social media technology that even the hippest Madison Avenue firms are struggling to figure out.

This podcast is brought to you by Rocky Mountain Voices.

Click here for transcript.

Tags: , ,
Posted in: Connected Social Media, Enterprise 2.0, RockyMountainVoices, Technology