Investors such as Jay MacDonald and Bill Detwiler are bullish on web-based advertising. MacDonald says advertisers have always wanted to know exactly who listened to their ads on radio or saw them in magazines. You cannot click on a newspaper ad. But with features like interactivity and social media that add value to online adverts, the Internet promises to increase the effectiveness of messages. Jason Lopez recorded this podcast for PodTech at the Convergence 2.0 conference, presented by The Deal, in New York City.
